Ways to Promote Your Business Online in Ontario

If you’re a business owner in Ontario, you are probably wondering how to grow your business online in Ontario. Well, you are not alone. You’re not alone. With more people searching for local services online, digital promotion has become essential. 

Whether you own a small shop in Toronto or a service business in Sudbury, growing your business online in Ontario is not an easy task.

In a Hurry to Increase Your Business Online Presence? Follow these steps:

10 Best Ways to Promote Business Online for Free

1. Build a Simple, Mobile-Friendly Website

Your website is your online storefront. People judge your business based on how your site looks and works. Make sure it loads fast, looks clean, and works on phones. In Ontario, over 80% of internet users browse on mobile devices (Statista).

If you don’t have a site yet, start with something simple. Use platforms like WordPress or Wix. Keep your message clear. Make it easy for people to contact you. You can always go for professional WordPress SEO services to make an optimized website ready for action.

Now that you have a website, the next step is getting it noticed by your audience. 

2. Use Local SEO to Get Found on Google

Local SEO means helping people in Ontario find your business online. For example, if someone searches “best coffee shop in Mississauga,” and you run one, your business should show up.

To do this:

• Add your business to Google Business Profile
  
• Use your city name in your website content (e.g., “Toronto hair salon”)
  
• Ask happy customers to leave Google reviews
  
• Make sure your name, address, and phone number are the same everywhere
  

Local SEO for businesses in Ontario works best when you’re consistent. It helps people nearby find you first.

3. Start Social Media Promotion in Ontario

Almost every person in Ontario is on social media. Platforms like Facebook, Instagram, and TikTok are powerful tools. But don’t just post randomly. Make a simple plan.

Post things like:

• Behind-the-scenes videos
  
• Customer reviews
  
• Short tips related to your service
  
• Local news or events you’re part of
  

Social media promotion in Ontario helps build trust. It shows the people behind the brand.

Need help making great content? A marketing agency like Wide Ripples Digital can help. They know how to make content that speaks to your local audience.

4. Try Paid Ads for Your Business in Ontario

If you want quick results, consider running online ads. Google Ads and Facebook Ads work well for local businesses.

You can:

• Show your ad to people in your city
  
• Pick your budget (start small)
  
• Only pay when people click

This kind of digital business promotion can give you fast visibility. Just make sure your ad sends people to a useful page (like your website’s contact page).

5. Build an Email List and Stay in Touch

Email is still one of the best tools for online marketing in Ontario. When someone visits your website, offer them something helpful, like a free guide or discount, in exchange for their email.

Then, send emails once a week or once a month. Share:

• New services or products
  
• Special offers
  
• Helpful tips related to your business

It’s a great way to stay connected and remind people of what you offer.

6. Collaborate With Other Local Businesses

One smart way to promote a business in Ontario using digital marketing is to team up with others. You could do joint giveaways on social media. Or write blog posts together.

For example, a local gym could team up with a health food store. Each business reaches a new audience.

These partnerships also help with backlinks (important for SEO) and more word-of-mouth.

7. Collect and Share Reviews

Word-of-mouth is still powerful, it’s just moved online. Reviews show up on Google, Facebook, and Yelp.

Ask your happy customers to leave a review. Don’t be shy. Most people will do it if you ask.

And then, share those reviews on your site and social media. Reviews build trust, which leads to more customers.

8. List Your Business on Local Directories

Many people in Ontario use local business directories. Sites like:

• Yelp
  
• YellowPages.ca
  
• 411.ca
  
• Ontario Chamber of Commerce directories
  

Make sure your listing is accurate. Add photos, a business description, and contact info.

This helps with SEO and gives people more ways to find you.

9. Start a Simple Blog on Your Website

A blog helps your website get more traffic. Think of it as a way to answer your customers’ questions.

Some blog ideas:

• “How to pick the right plumber in Ottawa”
  
• “Best skincare tips from a Toronto salon”
  
• “What to look for in an HVAC company in Ontario”

Each post should include long-tail keywords like “How to grow your small business online in Ontario.”

10. Track What’s Working

Lastly, don’t guess. Use tools like Google Analytics or Facebook Insights to see what’s working.

Look at:

• Which pages do people visit
  
• Where does your traffic come from
  
• What posts get the most likes or shares

This helps you improve over time. It also saves money by focusing only on what works.

Quick FAQ

Disclaimer: The information provided in this blog is for general informational purposes only. For professional assistance and advice, please contact experts.