We Built Wide Ripples Because Marketing Should Not Feel Like a Gamble
A small team of SEO strategists, designers and developers in Mississauga, working with businesses across Canada. We started this because we were tired of watching good companies burn budget without ever finding out what worked.
- Mississauga based, serving Canada, the USA and the UAE
- You own every account and asset
- Month to month after 90 days
How did Wide Ripples get started?
We were a handful of SEO strategists, web designers and developers who kept meeting the same frustrated business owner: paying an agency every month, receiving a report full of numbers, and unable to say whether any of it produced revenue.
That gap between activity and outcome is the whole reason this agency exists. It is very easy to be busy in marketing. Publish the posts, run the ads, send the report. It is much harder, and far less common, to be able to point at a line and say this is what it cost and this is what it produced.
So we built the agency around that one idea. Measure honestly before doing anything. Work on whatever is actually the constraint rather than whatever we happen to sell. Report in language an owner can act on. And tell people the truth when something is not working, including when the honest answer costs us the retainer.
The name comes from how this compounds. One well built page, one fixed tracking event, one follow up sequence that finally runs on time. None of them look dramatic on their own, and together they change the shape of a business over a year.
- Founded by SEO strategists, designers and developers, not by salespeople
- Based in Mississauga, working with clients across eleven Canadian cities
- Owner led businesses between five and two hundred staff
- Search, websites, social, lead generation and automation under one team
What do we actually stand for?
Three things, and they are only worth stating because each one costs us something. Transparency loses us work we could have sold. Turning down bad fits loses us revenue. Handing over ownership means clients can leave whenever they want.
Honesty and transparency
You see the change log, the placements, the real cost per lead and the months that went the wrong way. If a channel is not working we say so on the call rather than burying it on page four of a report.
Cost effectiveness
We scope from the audit, not from a package. If one service will do the job we quote one service, and if the honest answer is that you do not need us yet, that is what you will hear.
Work you own
Every account, property, pixel, audience and piece of content is created in your name. Nothing has to be bought back or rebuilt if you take the work elsewhere.
Clear communication
You deal with the person doing the work rather than an account manager relaying messages. One monthly call, one report, and a shared board you can open any day.
Measurement before opinion
Tracking gets fixed and verified before budget goes anywhere. Most of the arguments in marketing disappear once everyone is looking at numbers that are actually true.
The long game
Search, content and reputation compound. We would rather build something that keeps producing in year three than chase a spike that flatters one quarterly report.
Who will actually be working on your account?
These people. Strategy, search, development, content and video are all in house, so you deal with whoever is doing the work rather than an account manager relaying messages between you and them.
Syed HaseebClient Growth Manager
Umer KureshiSearch and Performance Lead
Usman ShafiqueOrganic Growth Strategist
Khadija RaeesSearch Engine Optimization Specialist
Samra SabarWeb Developer
Emily SmithSEO Specialist
Sofia IvanovaDigital Marketing Specialist
Liam WalkerDigital Marketing Specialist
Sanawar AliSearch Engine Optimization Specialist
Mahnoor JehanzebContent Strategist
Muhammad NaumanVideo Content Strategist
What does working with us look like?
A conversation, then a two week audit, then a proposal scoped to what the audit found. Nothing is signed until you have seen our diagnosis, and the audit is yours whether you hire us or not.
- 30 minutes
A conversation
What you sell, who to, what you have tried and what is not working. No presentation and no pitch deck. We can usually name the likely problem on this call.
- 2 weeks
The audit
Your search visibility, your site, your campaigns, your tracking and your follow up, written up with the fixes ranked by what each one is worth against what it costs.
- 1 week
A proposal
Scoped to the audit rather than to a package. Sometimes that means one service. Occasionally it means telling you to spend the money somewhere else entirely.
- Ongoing
The work
A named person doing it, a shared board you can see, a monthly report and call, and no minimum term after the first ninety days.
What will we not do?
The shortcuts that look good for a quarter and cost more than they earned. Bought links, generated content published unedited, agency owned accounts, and contracts designed to make leaving difficult.
| Comparison point | How we work | What we will not do |
|---|---|---|
| Links | Earned through outreach and digital PR, every placement disclosed | Bought links or private networks you would have to disavow later |
| Content | Briefed by an SEO, written by a person, edited before it ships | Bulk generated articles published under your name |
| Accounts | Created in your name, with our access alongside yours | Agency owned accounts you lose when you leave |
| Contracts | 90 days, then month to month | Twelve month lock ins with an early exit fee |
| Reporting | Leads and revenue, with the bad months included | Ranking screenshots and impression counts |
| Scope | Whatever the audit says is the constraint | Whatever we happen to sell most of |
What are the practical details?
We work from Mississauga with clients across Canada. Most of the work happens remotely, we meet in person where it genuinely helps, and there is no minimum term after the first ninety days.
Toronto, Calgary, Vancouver, Ottawa, Edmonton, Winnipeg, Hamilton, Halifax, Saskatoon, Kelowna and our own city, Mississauga. Our office is at 1470 Hurontario Street, and the phone is answered by someone who works on the accounts.
- Audit turnaround
- 14 days
- Canadian markets served
- 11 cities
- Initial term, then monthly
- 90 days
- Every account and asset
- Yours
What can we actually help with?
Five connected practices: search, websites, social, lead generation and automation. Most clients start with one of them, and the audit decides which.
You can take any one of these on its own. Nothing here is bundled by default.
Getting found
- Technical SEO and site audits
- On page optimisation and content
- Local SEO and Google Business Profile
- Link building through outreach and digital PR
- Generative engine optimisation for AI answers
- Keyword research and competitor analysis
Getting chosen
- Website design and development
- Landing pages built for one action
- Conversion rate optimisation and A/B testing
- Brand identity and logo design
- Social media content and community management
- Photography and short form video
Getting the lead
- Google, Meta and Microsoft ad campaigns
- Conversion and call tracking that tells the truth
- CRM setup, migration and automation
- Email sequences and reactivation campaigns
- Workflow automation across your systems
- Reporting from spend through to closed revenue
Questions people ask before they call
If yours is not here, ask it on the call. We would rather answer it before you commit than after.
Ask us directlyHow big is the team?
Small enough that you will know everyone touching your account, and that is deliberate. Strategy, SEO, design, development and paid media are covered in house, with specialists brought in for video and photography. If you want an agency with a hundred staff, we are not it.
Where are you based and who do you work with?
Mississauga, Ontario, with clients across eleven Canadian cities. Mostly owner led businesses between five and two hundred staff: professional services, trades, clinics, ecommerce and B2B. We work well where there is a decision maker we can talk to directly.
Do you work in person or remotely?
Mostly remotely, which is what lets us work across the country without adding travel to your invoice. We meet in person where it genuinely helps, which usually means kickoff, a shoot day, or a quarterly review inside the Greater Toronto Area.
What makes you different from other agencies?
Honestly, the difference is mostly in what we refuse to do. No bought links, no generated content published unedited, no agency owned accounts, no twelve month lock in. Those constraints cost us work, and they are the reason clients stay past the first year.
Do you ever turn work down?
Regularly. Usually because the budget is not enough to produce a result worth having, because the constraint is something we do not solve, or because an existing product would do the job for a fraction of what a custom build costs. Selling that anyway is how agencies lose their reputation.
What happens if we want to leave?
After the first ninety days you can leave any month. Everything runs in accounts you already own, so nothing has to be handed back, bought out or rebuilt. We will do a handover call and document what is where.
How do I know the work is actually working?
Because the reporting is built to make that visible rather than to obscure it. Tracking gets verified before anything starts, the report leads with leads and revenue rather than rankings, and the months that went the wrong way are in there with the reason.
Where to go next
- Our ServicesEverything we do, and how to work out which you need first.
- Search Engine OptimizationThe practice most clients start with.
- Web Design ServicesSites built to rank, convert and load fast.
- Lead Generation & ConversionPaid campaigns measured on qualified leads.
- BlogsHow we think about search, content and measurement.
- Contact UsBook the call and get the free audit.
Start with a conversation, not a contract
Thirty minutes on the phone, then a two week audit of where your marketing is leaking and what fixing it is worth. You keep the audit either way, and there is nothing to sign to get it.