Digital Marketing Services for Canadian Businesses
Five connected practices: search, websites, social, lead generation and automation. You can take one or all of them, and we will tell you honestly which one your business needs first rather than selling you the whole list.
- Free two week audit before you commit
- Month to month after 90 days
- You own every account and asset
Which service does my business need first?
It depends on your constraint. No visibility means SEO or ads. Traffic but no enquiries means the website and conversion work. Enquiries that go nowhere means follow up and CRM. The audit identifies which one you are.
Almost every business we speak to has a theory about what is wrong, and roughly half the time the theory is about the wrong stage. A common one is asking for more traffic when the site converts at under one percent, where doubling traffic doubles the cost of the same disappointing result.
So the honest starting point is measurement rather than a service. The free audit looks at your search visibility, your site, your campaigns, your tracking and your follow up, then tells you which stage is actually costing you money. Sometimes the answer is that nothing needs fixing yet, and we will say that too.
- Nobody can find you: start with SEO or paid search
- People arrive and leave: start with the website and conversion
- Enquiries arrive and go cold: start with follow up and CRM
- You cannot tell which: start with tracking, it is cheap and fast
What do we do on search and SEO?
Everything that makes a business findable when someone searches for what it sells: technical foundations, page and content work, local visibility, and the authority that decides who ranks in competitive categories.
Search engine optimization
The full programme: technical, on page, content and links, reported on leads rather than rankings alone.
See the detail02On page SEO
Titles, headings, internal links and structure on the pages you already have. The fastest lever on most sites.
See the detail03Local SEO
Google Business Profile, map pack visibility, citations and reviews for businesses serving a city.
See the detail04Off page SEO and link building
Editorial links and digital PR, every placement disclosed. No networks and nothing bought.
See the detail05Keyword research
Terms grouped by intent and mapped to pages, with Canadian volumes rather than United States defaults.
See the detail06SEO competitor analysis
What the sites outranking you are doing, and which of those gaps you can realistically close.
See the detailWhat do we do on websites?
Design, build, maintenance and performance. Sites built to rank and convert rather than to win design awards, on your own hosting, handed over with training so your team is not dependent on us.
Web design services
Design and development together: strategy, custom design, build, SEO groundwork and launch support.
See the detail02Website designing
Design only, delivered as a full system your developer can build from without guessing.
See the detail03Custom web development
Portals, booking systems, calculators and integrations, where a plugin genuinely cannot do the job.
See the detail04UI/UX wireframing
Structure and user flows settled before design, which is where conversion problems are cheapest to fix.
See the detail05Website optimization
Speed, Core Web Vitals and conversion work on the site you already have. Often cheaper than a rebuild.
See the detail06Website maintenance
Updates, backups, security and monitoring so small problems do not become expensive ones.
See the detailWhat do we do on lead generation and automation?
The path from ad to enquiry to closed sale: campaigns, landing pages, testing, follow up automation and the measurement that ties spend back to revenue.
Lead generation and conversion
The whole path, measured on cost per qualified lead rather than clicks or platform conversions.
See the detail02Google and Meta Ads
Paid campaigns on flat fees with no markup on spend, in accounts that stay in your name.
See the detail03Optimized landing pages
Pages built for one offer and one action, fast on mobile and tested until the conversion rate stops moving.
See the detail04Email marketing automation
Instant replies, nurture sequences and reactivation campaigns, built to comply with Canadian rules.
See the detail05Marketing funnel and CRM automation
The system that stops enquiries falling through: routing, follow up, pipeline and revenue reporting.
See the detail06Campaign tracking and reporting
Measurement fixed end to end, so the numbers you make decisions on are actually true.
See the detailHow does working with Wide Ripples actually start?
A conversation, then a two week audit, then a proposal scoped to what the audit found. You keep the audit either way, and nothing is signed until you have seen what we think the problem is.
- 30 minutes
Conversation
What you sell, who to, what you have tried, and what is not working. No presentation, no pitch deck. Often we can name the likely problem in this call.
- 2 weeks
Audit
We look at your visibility, your site, your campaigns, your tracking and your follow up, then write up what we found and what we would fix in what order.
- 1 week
Proposal
Scoped to the audit rather than to a package. If one service will do the job we quote one service. If the honest answer is that you do not need us yet, we say so.
- Ongoing
Work
A named person doing the work, a shared board you can see, a monthly report and call, and no minimum term after the first ninety days.
What are the terms of working together?
Ninety days at the start, because most of this work needs that long to be judged fairly, then month to month. Every account, asset and piece of content stays yours.
We work from Mississauga with clients across Toronto, Calgary, Vancouver, Ottawa, Edmonton, Winnipeg, Hamilton, Halifax, Saskatoon and Kelowna. Most work happens remotely, and we meet in person where it genuinely helps.
- Audit turnaround
- 14 days
- Initial term, then monthly
- 90 days
- Canadian markets served
- 11 cities
- Every account and asset
- Yours
Questions about working with us
If yours is not covered, ask on the call. We would rather answer it before you commit than after.
Ask us directlyDo I have to take more than one service?
No. Plenty of clients take one thing and nothing else. Where services genuinely work better together, SEO and content for example, we explain why rather than bundling them by default. The audit tells you what you need, and it is often less than expected.
What size of business do you work with?
Mostly owner led businesses between five and two hundred staff: professional services, trades, clinics, ecommerce and B2B. We work well where there is a decision maker we can talk to directly and less well inside large marketing departments.
Is there a minimum contract?
Ninety days at the start, because SEO, content and campaign work all need that long before the results are fair to judge. After that it is month to month. Project work is scoped and priced as a project with no ongoing commitment at all.
What does the free audit actually include?
Your search visibility, your website performance and conversion, your current campaigns, your tracking accuracy and your follow up process. You get the findings written up with the fixes ranked. It is yours to keep whether you work with us or not.
Do you work with businesses outside Ontario?
Yes. We are in Mississauga and work with clients across Canada, from Halifax to Vancouver. Almost everything is done remotely. Where a project needs on site work, a photo shoot for example, we plan travel days rather than charging per visit.
Who will I actually be dealing with?
The person doing the work, not an account manager passing messages along. For most clients that is one strategist as the main contact, with specialists brought in for design, development or video as the work requires.
What if it is not working?
You will know before we tell you, because the reporting is built to make that visible rather than to obscure it. Where something is not working we say so on the monthly call along with what we would change. After ninety days you can leave any month with everything you own intact.
Services that work well alongside this one
- Search Engine OptimizationOrganic visibility, technical foundations and content.
- Web Design ServicesSites built to rank, convert and load fast.
- Social Media MarketingContent and community that produces enquiries.
- Lead Generation & ConversionPaid campaigns measured on qualified leads.
- Marketing Funnel & CRM AutomationFollow up that stops leads going cold.
- About UsWho we are and how the agency works.
Start with the audit, not with a package
Two weeks, no charge, no obligation. You get a written view of where your marketing is leaking, what it would take to fix, and what each fix is worth. Take it to us, take it in house, or take it elsewhere.
What do we do on social media and brand?
Strategy, content production, publishing and community management, plus the design and video that make it work. Reported on enquiries rather than follower count.
Social media marketing
The full programme: channel strategy, content, community management and paid social together.
See the detail02Social media account management
Day to day running: calendar, publishing, replies and reporting, approved a month ahead.
See the detail03Social media post design
Feed graphics, carousels and story frames in your brand, with editable templates handed over.
See the detail04Video production
Short form content, ad creative and testimonials, shot to produce a month of content from one day.
See the detail05Influencer outreach
Canadian creators sourced by audience match, vetted for real engagement, tracked per partnership.
See the detail06Branding and logo design
A full identity system rather than a logo file: positioning, colour, type and a usable brand guide.
See the detail