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Wide Ripples Digital

Digital Marketing Services for Canadian Businesses

Five connected practices: search, websites, social, lead generation and automation. You can take one or all of them, and we will tell you honestly which one your business needs first rather than selling you the whole list.

  • Free two week audit before you commit
  • Month to month after 90 days
  • You own every account and asset

Which service does my business need first?

It depends on your constraint. No visibility means SEO or ads. Traffic but no enquiries means the website and conversion work. Enquiries that go nowhere means follow up and CRM. The audit identifies which one you are.

Almost every business we speak to has a theory about what is wrong, and roughly half the time the theory is about the wrong stage. A common one is asking for more traffic when the site converts at under one percent, where doubling traffic doubles the cost of the same disappointing result.

So the honest starting point is measurement rather than a service. The free audit looks at your search visibility, your site, your campaigns, your tracking and your follow up, then tells you which stage is actually costing you money. Sometimes the answer is that nothing needs fixing yet, and we will say that too.

  • Nobody can find you: start with SEO or paid search
  • People arrive and leave: start with the website and conversion
  • Enquiries arrive and go cold: start with follow up and CRM
  • You cannot tell which: start with tracking, it is cheap and fast

How does working with Wide Ripples actually start?

A conversation, then a two week audit, then a proposal scoped to what the audit found. You keep the audit either way, and nothing is signed until you have seen what we think the problem is.

  1. 30 minutes

    Conversation

    What you sell, who to, what you have tried, and what is not working. No presentation, no pitch deck. Often we can name the likely problem in this call.

  2. 2 weeks

    Audit

    We look at your visibility, your site, your campaigns, your tracking and your follow up, then write up what we found and what we would fix in what order.

  3. 1 week

    Proposal

    Scoped to the audit rather than to a package. If one service will do the job we quote one service. If the honest answer is that you do not need us yet, we say so.

  4. Ongoing

    Work

    A named person doing the work, a shared board you can see, a monthly report and call, and no minimum term after the first ninety days.

What are the terms of working together?

Ninety days at the start, because most of this work needs that long to be judged fairly, then month to month. Every account, asset and piece of content stays yours.

We work from Mississauga with clients across Toronto, Calgary, Vancouver, Ottawa, Edmonton, Winnipeg, Hamilton, Halifax, Saskatoon and Kelowna. Most work happens remotely, and we meet in person where it genuinely helps.

Audit turnaround
14 days
Initial term, then monthly
90 days
Canadian markets served
11 cities
Every account and asset
Yours

Questions about working with us

If yours is not covered, ask on the call. We would rather answer it before you commit than after.

Ask us directly

Do I have to take more than one service?

No. Plenty of clients take one thing and nothing else. Where services genuinely work better together, SEO and content for example, we explain why rather than bundling them by default. The audit tells you what you need, and it is often less than expected.

What size of business do you work with?

Mostly owner led businesses between five and two hundred staff: professional services, trades, clinics, ecommerce and B2B. We work well where there is a decision maker we can talk to directly and less well inside large marketing departments.

Is there a minimum contract?

Ninety days at the start, because SEO, content and campaign work all need that long before the results are fair to judge. After that it is month to month. Project work is scoped and priced as a project with no ongoing commitment at all.

What does the free audit actually include?

Your search visibility, your website performance and conversion, your current campaigns, your tracking accuracy and your follow up process. You get the findings written up with the fixes ranked. It is yours to keep whether you work with us or not.

Do you work with businesses outside Ontario?

Yes. We are in Mississauga and work with clients across Canada, from Halifax to Vancouver. Almost everything is done remotely. Where a project needs on site work, a photo shoot for example, we plan travel days rather than charging per visit.

Who will I actually be dealing with?

The person doing the work, not an account manager passing messages along. For most clients that is one strategist as the main contact, with specialists brought in for design, development or video as the work requires.

What if it is not working?

You will know before we tell you, because the reporting is built to make that visible rather than to obscure it. Where something is not working we say so on the monthly call along with what we would change. After ninety days you can leave any month with everything you own intact.

Start with the audit, not with a package

Two weeks, no charge, no obligation. You get a written view of where your marketing is leaking, what it would take to fix, and what each fix is worth. Take it to us, take it in house, or take it elsewhere.

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