Expanding your eCommerce horizons beyond Amazon? It’s time to discover how to sell on Target Marketplace and tap into a whole new audience. 

Since its launch in February 2019, Target Plus has become a must-watch marketplace for businesses eager to replicate their Amazon success. 

With over 5 million active shoppers, Target Plus offers an exciting opportunity to grow your brand and sales in a space where quality and exclusivity reign.

In this ultimate Target marketplace seller guide, we’ll walk you through everything you need to know about how to sell on Target Marketplace, helping you navigate this platform with confidence.

What is Target Plus Marketplace?

Target Plus is not just another online marketplace; it’s an exclusive, invite-only platform that connects third-party sellers with Target’s loyal customer base. 

Launched in 2019, this marketplace allows select vendors to showcase their products and start selling on Target.com, leveraging the power of one of America’s most trusted retail brands. With over 200 million monthly visits to Target.com, it’s a golden opportunity for sellers to reach a vast audience, primarily US-based.

Unlike other marketplaces that welcome any seller, Target Plus handpicks its partners, ensuring that only the best brands and products make it to the virtual shelves.

This high level of curation maintains the premium shopping experience Target ecommerce platform is known for, and it’s a key reason why learning how to sell on Target Marketplace is so important for businesses aiming to stand out.

Key Features of Target Plus

• Invitation-only access: Only the best brands get invited to sell on Target Plus, making it an exclusive club where quality meets demand.
• Premium partnerships: Target Plus focuses on exclusive partnerships with top-tier brands, ensuring a high standard of products for their customers.
• Elevated shopping experience: Customers enjoy a seamless shopping experience with a carefully curated selection of products across categories like home goods, apparel, and more.

For those interested in how to sell on Target Marketplace, understanding these features is crucial to positioning your brand effectively and securing an invitation.

Who Can Sell on Target Plus?

Becoming a Target Plus seller isn’t as simple as signing up—Target carefully evaluates each potential partner. Here’s what you need to qualify:

Meeting these criteria is the first step in your journey on how to sell on Target Marketplace.

How to Become a Target Vendor

Curious about how to get your products on Target Marketplace? 

It’s more than just a simple application—it’s about aligning your brand with Target’s high standards and making a compelling case for why you belong on their platform.

Here’s a step-by-step guide to help you navigate the process:

1. Elevate Your Brand: Start by ensuring your products are nothing short of exceptional. High-quality images, detailed and accurate descriptions, and a commitment to excellence are key. Target’s customers expect the best, and your brand should reflect that.
2. Strategize Your Assortment: Take a close look at the products you offer. Are they filling a gap in the market? Do they complement Target’s existing selections? A well-researched and carefully curated product lineup can make your brand more appealing to Target’s team. Think about what makes your products stand out and how they can enhance the Target shopping experience.
3. Network Actively: Don’t wait passively for an invitation—take the initiative. Reach out to Target, showcase the unique strengths of your brand, and express your enthusiasm about joining Target Plus. Building relationships and demonstrating your brand’s potential can make a significant impact.
4. Application Process: Ready to take the next step? Submit a seller application form to Target for consideration. Be prepared to provide all the necessary details about your business, products, and how you align with Target’s values. This is your chance to make a strong impression, so ensure your application is thorough and well-prepared.

How to Start Selling on Target Plus?

If you’ve received an invitation to join Target’s exclusive e-commerce platform, there are a few key requirements you’ll need to meet to get started:

• Solid Financials: Target Plus conducts thorough financial and reputational checks to ensure sellers are a good fit. It’s all about trust and stability.
• Fair Pricing: Consistency is key—your products on Target Plus should be priced similarly to what you offer on other platforms. Fair pricing keeps everyone happy.
• Strong Brand & Reputation: Only the best brands make the cut. Your brand needs to align with Target’s high standards, both in quality and reputation.
• Approved Products Only: Target Plus has a strict no-go list, including violent, political, explicit, adult-themed products, and weapons. Make sure your inventory aligns with these guidelines.

Curious about joining Target Plus? Reach out to us, and we’ll help you determine if your products fit within Target’s strategy and categories. Let’s see if we’re a match!

Advantages of Selling on Target Plus

Selling on Target Plus comes with a host of benefits that can give your business a significant boost:

• Broad Customer Base: Access to Target’s extensive customer network—over 200 million monthly visitors—is a game-changer for any seller.
• Brand Trust: Associating with Target, a brand synonymous with trust and quality, can enhance your brand’s credibility.
• Increased Visibility: With fewer sellers than giants like Amazon, your products are more likely to stand out in this selective marketplace.

For businesses looking into how to sell on Target Marketplace, these advantages highlight why this platform is worth pursuing.

If you are interested in other E-commerce platforms such as Shopify click here.

Steps to Get Started on Target Plus

Ready to dive into how to sell on Target Marketplace? Follow these six steps to get started:

1. Apply and Qualify: Submit your application and undergo Target’s review process.
2. Register: Once approved, register as a seller on Target Plus, providing all necessary business information.
3. Obtain Insurance: Make sure you have the required liability insurance in place.
4. Open a Business Bank Account: Keep your business finances separate by opening a dedicated account.
5. Set Up EDI: Ensure seamless communication and order management by setting up Electronic Data Interchange (EDI).
6. Complete Supplier Intake Form: Fill out all the necessary details about your business and products.

Following these steps will ensure you’re well-prepared to succeed in how to sell on Target Marketplace.

Tips for Success on Target Plus

To truly excel in how to sell on Target Marketplace, keep these insider tips in mind:

• Reputation Matters: Build your brand’s reputation on other platforms before making your move to Target Plus.
• Complement Target’s Assortment: Offer products that complement, not compete, with what Target already sells.
• Highlight Your Unique Selling Points: Stand out by showcasing what makes your products special.
• Optimize Shipping: Meet or exceed Target’s shipping standards to keep customers happy.

How Can Wide Ripples Help You?

At Wide Ripples, we don’t just offer services—we deliver results that drive your business forward. 

Our team of digital marketing experts is dedicated to understanding your unique business needs and crafting tailored strategies that resonate with your target audience.

Imagine skyrocketing your SEO rankings, boosting conversions with targeted ads, or building a brand that truly stands out in a crowded marketplace. 

With Wide Ripples, these aren’t just dreams—they’re achievable goals. We stay ahead of industry trends to ensure your business stays ahead of the competition.

Ready to elevate your business to the next level? Let’s chat and create a customized plan that suits your vision. 

Contact us today to get started on your journey to digital success!

Frequently Asked Questions About Selling on Target Marketplace

1. How do I become a seller on Target Marketplace?

Target Marketplace is an invite-only ecommerce platform. To join, sellers typically need a strong brand reputation, high-quality products, and a history of reliable performance.

2. What are the benefits of selling on Target Marketplace?

Selling on Target.com provides access to a wide customer base, increased brand credibility, and better visibility through Target marketing strategies.

3. How does Target Marketplace compare to other ecommerce platforms?

Target Marketplace is highly selective, resulting in less competition and stronger customer trust compared to broader platforms like Amazon or eBay.

4. What are the costs associated with selling on Target?

Sellers on Target Marketplace pay a referral fee (typically 5-15%, depending on the product category). There are no additional listing fees.

5. How can sellers optimize product listings on Target Marketplace?

To optimize listings on Target seller central, focus on:

• High-quality product images
• Detailed descriptions
• Relevant keywords
• Competitive pricing

6. What should sellers know about Target’s seller policies?

Sellers must comply with Target’s strict standards for quality, pricing, and fulfillment. Non-compliance may result in suspension or removal from the Target ecommerce platform.

7. How does shipping work on Target Marketplace?

Sellers are responsible for order fulfillment, including shipping within 5 days across the U.S. Target also offers fulfillment services for eligible sellers through Target marketplace integration.

8. What marketing tools does Target provide for sellers?

Target offers sponsored ads, access to Target marketing strategies, and integration with various marketing channels to boost product visibility.

9. How do I handle customer service on Target Marketplace?

Sellers must manage customer service independently, ensuring prompt responses, efficient returns, and high customer satisfaction to maintain a strong presence on Target seller central.

10. What are common challenges for sellers on Target Marketplace?

Challenges include:

• Strict entry requirements
• Competitive pricing pressures
• Meeting high quality and fulfillment standards

For smooth operations, sellers can leverage the Target marketplace API for seamless Target marketplace integration and optimized performance.

Disclaimer: The information provided in this blog is for general informational purposes only. For professional assistance and advice, please contact experts.