SEO & Content Strategy
Rank better. Convert faster. We plan, create, and optimize content that not only attracts visitors but also turns them into paying customers.
Targeted Campaigns, Qualified Leads, Maximise Roi
PPC Agency Canada: Unleash Results with Paid Search
We combine local insight with global expertise to deliver ads that convert. From Google Ads and Bing to social media, we’ve got you covered.
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The Story of the Team That Boldly Navigates the PPC Landscape
At Wide Ripples Digital, we believe pay‑per‑click advertising is both an art and a science. Founded with a mission to help Canadian businesses thrive online, we have grown into a full‑service marketing partner trusted by startups, SMBs and large enterprises alike.
Our passionate team of certified PPC specialists, data analysts and creative strategists work together to build campaigns that grow with your business. We are based in Mississauga, Ontario, with team members all across Canada.
This national presence allows us to deliver local insight, whether you are targeting downtown Toronto audiences or the tech communities in Waterloo and Ottawa. When you partner with us, you are not just hiring a vendor; you are gaining a team dedicated to your growth.
Ready to see how our PPC agency Canada can fuel your business? Start your free 30‑day trial today, and let’s achieve tangible results together.
Our Proven 5‑Step Process
1. Discovery
We start by learning what makes your business tick.
What we do:- Understand your goals, audience and offers.
- Spot gaps, pain points and missed chances.
- Review your Canadian competitors and their PPC style.
Find angles that help you stand out fast.
2. Strategy
Once we know your world, we build a plan that fits.
What we set:- Smart keyword research for real buyers.
- Audience groups that match your goals.
- The right platforms like Search, Social, Display or Shopping.
- A clear budget with simple KPIs you can track.
3. Implementation
This is where the ads come alive.
What we build:- Strong ad copy that earns clicks.
- Fast landing pages that help people convert.
- Full tracking and CRM connections.
- A pilot launch to gather early numbers.
4. Optimisation
Good PPC never sits still.
What we improve:- Keyword performance and ad positions.
- Bid settings, targeting and audience signals.
- New ad tests to improve cost per click.
Landing page updates for better conversion rates.
You also get reports written in simple language, not guesswork.5. Scale
When the formula works, we grow it with care.
How we scale:- Add new keywords and audiences.
- Try new platforms for steady reach.
- Use cross channel ideas when they help.
- Support seasonal pushes or new city launches.
Our contracts are flexible, month‑to‑month, with transparent reporting. You can adjust budgets, pause campaigns or expand services at any time.
Our contracts are flexible, month‑to‑month, with transparent reporting. You can adjust budgets, pause campaigns or expand services at any time.
Our PPC Services: Tailored Solutions to Achieve Your Goals
Each of these services is designed to work together, ensuring your campaigns are cohesive, data‑driven and conversion‑focused.
Search Advertising
We create laser‑focused search campaigns on Google and Bing that attract your ideal customer and optimize cost‑per‑click. Search campaigns connect you with users who are actively searching for your product or service, critical for immediate conversions.
Display & Banner Advertising
Visually compelling ads are placed on relevant websites to build brand awareness and re‑target interested visitors. Display ads are effective for reaching customers across the web and staying top‑of‑mind during the buying journey.
Social Media Advertising
Tailored campaigns on Facebook, Instagram, LinkedIn, Twitter and TikTok to tap into diverse audiences. Social ads complement search by introducing your brand to new audiences and driving engagement in user‑friendly environments.
Shopping & eCommerce Ads
Optimised product listings on Google Shopping and Amazon Ads that showcase your inventory with rich visuals. These ads allow users to see product prices, images and promotions instantly, driving higher purchase intent.
Remarketing & Retargeting
Strategic re‑engagement of past visitors with personalised ads, encouraging them to complete a purchase or inquiry. Retargeting campaigns are proven to improve conversion rates by reminding interested leads to return.
Landing Page Optimisation
Dedicated landing pages designed for speed, clarity and conversion, paired with A/B testing. A well‑designed landing page can double or triple conversions, making this a critical part of your PPC success.
PPC Audit & Consultation
Comprehensive analysis of existing campaigns, identifying inefficiencies and opportunities for growth. A detailed audit provides a blueprint for optimising budgets and improving ROI.
CRM & Marketing Automation Integration
Seamless connection to CRM systems like Zoho, HubSpot and Salesforce to track leads and close sales. Integrating with a CRM allows you to measure how campaigns drive revenue, not just clicks.
Services Wide Ripples Digital Offers
Before we dive into the technical details, here’s a quick look at what we bring to the table.
Scaling Brands. Building Trust. Here's the Proof.
Check Out What Our Clients Have To Say
Excellent
See the Difference:
Before and After Wide Ripples Digital
From traffic to conversions, our clients see measurable
growth that makes every click count.
63%
increase in conversions
159%
increase in revenue
2,780
generated leads for
2 years
Unique Features You Get With Wide Ripples Digital
Here’s what sets our team apart.
Transparent tracking for every dollar spent
You gain complete visibility into your spending. We provide data on clicks, calls, form submissions, and actual conversions. No fluffing or guessing games. Always know exactly where you stand and where you are moving next!
Daily optimisation for improved performance
We review your campaigns daily. We identify minor issues before they become costly. This approach keeps your ads performing optimally and your lead flow consistent.
30-day Free Trial
Experience our service for 30 days, completely free of management fees. We tackle problems, refine your advertising, and strive for quick successes. You only cover the cost of the ads themselves. It is straightforward and without risk.
Local targeting
We help you connect with your local audience. You can target specific cities, streets, or even create custom zones. This approach increases the likelihood of receiving calls from your ideal customers.
Human support you can rely on
Our team communicates humanely. You receive prompt responses, clear explanations, and straightforward guidance. No complicated reports. No missed opportunities.
Intelligent keyword planning
We select keywords tailored to your objectives and industry. We combine broad, phrase, exact, and negative match types to drive quality traffic while minimising wasted spend.
Landing Pages That Convert
Effective pay-per-click advertising demands effective landing pages. We create landing pages that load quickly and encourage users to either call or make a purchase. Improved landing pages lead to reduced costs.
Full Transparency
You retain ownership of your accounts. You have access to all your data. And you keep everything, even if you choose to discontinue our services. That’s how we build trust.
AI-Assisted Insights with Human Oversight
We leverage AI tools to analyse trends and optimize performance. However, human expertise ultimately guides the final decisions, ensuring your campaigns remain secure and precise.
Industries We Serve
We know that each industry has unique challenges and opportunities. Our flexible and data‑driven approach ensures your campaigns resonate with the people who matter most.
Technology & Startups
Canadian startups face fierce competition for investor attention and customers. Our team creates agile PPC campaigns that grow with your business. We test new platforms, messaging and markets quickly to maximise every dollar.
From SaaS to mobile apps, we position your tech solutions to stand out.
Professional Services
Law firms, accountants, consultants and financial advisers trust us to generate quality leads while adhering to industry regulations. Our careful keyword selection and compelling ad copy highlight your expertise while respecting privacy and compliance requirements.
We track inquiries from appointments and conversions to ensure profitability.
eCommerce & Retail
Whether you run a Shopify store in Edmonton or a boutique in Halifax, we create shopping and remarketing campaigns that drive sales. We optimize product feeds, manage promotions and ensure your ads appear where your customers are.
Our eCommerce clients report significant ROI improvements within the first quarter of working with us.
Healthcare and Wellness
From private clinics and dental practices to physiotherapists and wellness spas, we deliver campaigns that respect patient confidentiality and emphasise trust. By combining geotargeting with educational content, we help health professionals attract clients who value quality care.
Non‑profit & Education
Not-for-profit organisations and educational institutions need to reach supporters, donors and students efficiently. We leverage grant programs, targeted campaigns and compelling storytelling to raise awareness and conversions without overspending.
Home Services & Trades
Plumbers, electricians, landscapers and contractors rely on local visibility. We optimise location extensions and call‑only ads, thus ensuring your phone rings when homeowners need help.
Our campaigns factor in seasonal trends, think furnace repairs in winter and air conditioning tune‑ups in summer.
FAQs: Your Questions Answered
What does a PPC agency Canada do?
A PPC agency in Canada specialises in managing pay‑per‑click advertising campaigns for local and national businesses. This involves researching keywords, creating ads, setting budgets, testing landing pages and tracking conversions. The goal is to generate qualified leads and sales at a profitable cost. Wide Ripples offers a broader range of services tailored to your needs.
How is PPC different from SEO?
PPC involves paying a fee each time someone clicks your ad. These ads appear at the top of search results and across partner networks. SEO focuses on improving your website’s organic ranking through content and technical improvements. Both strategies complement each other: PPC delivers immediate results while SEO builds long‑term authority.
Is PPC advertising cost‑effective for small businesses?
Yes, PPC can be highly cost‑effective when campaigns are properly managed. Small businesses benefit from precise targeting, controlled budgets and measurable ROI. We start with smaller budgets, test campaigns and scale what works. Using remarketing and geographic targeting reduces wasted spend.
Which platforms do you advertise on?
We advertise across Google Ads, Facebook, Instagram, LinkedIn, TikTok, Amazon Ads, and niche platforms. Each platform serves different purposes: search ads capture intent, while social ads build awareness. We choose platforms based on your goals, audience and budget.
What is a white‑label PPC agency?
A white‑label PPC agency manages pay‑per‑click campaigns on behalf of other agencies, allowing them to sell PPC services under their own brand. For example, PPC‑Outsourcing CA positions itself as Canada’s premier white‑label PPC management agency. At Wide Ripples, we work directly with businesses rather than white‑labelling our services.
How long does it take to see results from PPC?
You can see traffic and leads almost immediately after campaigns go live. However, optimal performance requires testing and refinement over several weeks. We typically see significant improvements within the first 4 to 6 weeks, followed by incremental gains as we optimise.
Do you provide reports?
Absolutely. Transparency is a core value. We provide regular reports that include key metrics: impressions, clicks, CTR rates, CPC, conversions and ROI. Our team interprets the data, explaining what’s working and what needs adjustment.
Can I manage PPC campaigns myself?
You could run campaigns yourself, but PPC platforms are complex. Without expertise, it is easy to waste budget and miss opportunities. Agencies bring experience, advanced tools and strategic thinking. Even other agencies rely on white‑label services to fill expertise gaps.
How does PPC support other marketing strategies?
PPC works hand-in-hand with SEO, content marketing and social media. Paid ads provide quick wins while your organic efforts grow. PPC data (such as keyword performance) informs your content strategy, while remarketing keeps your brand top‑of‑mind across channels.
What’s included in your free PPC audit?
Our audit examines your current campaigns, account structure, keywords, ad copy, landing pages, budgets and tracking. We identify wasted spend, missing opportunities and quick wins. The report includes actionable recommendations and an improvement plan.
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