SEO Web Copywriting Services in Canada That Rank and Still Read Well
Pages written to do two jobs at once: satisfy the search intent well enough to rank, and be persuasive enough that the reader gets in touch. Briefed by an SEO, written by a person, edited before it reaches you.
- Free sample rewrite of one page
- Written by people, not generated
- Briefed against what already ranks
What makes copywriting SEO copywriting?
The brief. SEO copywriting starts from what already ranks for the term, what the searcher expects to find, and which questions the page has to answer. The writing itself should read exactly like good writing, because that is what performs.
The stereotype of SEO copy is a page that repeats a phrase forty times and reads like it was written for a machine. That approach stopped working years ago and now actively harms pages, because time on page and whether someone comes back to the search results are both signals.
What has replaced it is closer to editorial work with a research stage attached. Before writing we check what ranks, what those pages cover, what they miss, and what people ask about the subject. The brief that comes out of that says what the page must contain. How it is written is then a normal writing problem.
For service pages there is a second requirement that pure content agencies often miss. The page has to sell. It needs the offer stated plainly, the objections handled, proof placed near the ask, and a call to action that makes sense. A page that ranks and converts nobody is a very expensive way to be visible.
- Briefed against the pages currently ranking, not against a word count
- Search intent handled properly, so the format matches expectation
- Objections and proof built into the page, not bolted on
- Written by people and edited before delivery
What kinds of pages do you write?
Service pages, location pages, category and product copy, long form guides, comparison pages and blog articles. Each has a different job, a different structure, and a different measure of success.
Service pages
The pages that carry revenue. Written to rank for commercial terms and to make the enquiry feel like the obvious next step.
Location pages
Genuinely local content for each area you serve, with real detail rather than a template with the city name swapped out.
Long form guides
The depth pieces that earn links and establish authority on a subject, built to be the most complete answer available.
Comparison and alternative pages
High intent pages that capture people already deciding between options, including you against a named competitor.
Category and product copy
Ecommerce copy that gives search engines something to rank and gives shoppers a reason to choose that product.
Blog articles
Regular publishing against a keyword map, written to answer a real question rather than to hit a monthly quota.
How does the writing process work?
Research and brief, draft, edit, then your review. You see the brief before anything is written, which is where most disagreements get resolved cheaply rather than after a full draft exists.
- Days 1 to 3
Research and brief
We analyse what ranks, pull the questions people ask, and write a brief covering the angle, the structure, the points to cover and the action the page should drive.
- Days 3 to 7
Draft
Written by a person against the brief, with your voice and your actual service details rather than generic industry language. We ask for specifics, because specifics are what make a page credible.
- Days 7 to 8
Edit
A second pair of eyes for accuracy, flow and repetition, plus an SEO check on structure, headings, internal links and whether the intent is genuinely met.
- Days 8 to 10
Your review
Two rounds of revisions are included. Most of what comes back is business detail we could not have known, which is exactly what the review is for.
How much does SEO copywriting cost?
Canadian rates run from around 0.25 to 1.50 dollars a word depending on research depth and subject complexity. We price per page rather than per word, so a shorter page that does the job better does not cost you more.
Pricing per word rewards padding, which is exactly what search engines penalise. Pricing per page means the writer is free to make it as long as it needs to be and no longer.
| Page type | Typical price | Usual length | Turnaround |
|---|---|---|---|
| Service page | $400 to $900 | 900 to 1,800 words | 7 to 10 days |
| Location page | $300 to $600 | 700 to 1,200 words | 5 to 8 days |
| Long form guide | $700 to $1,800 | 2,000 to 4,000 words | 10 to 15 days |
| Blog article | $300 to $700 | 1,000 to 2,000 words | 7 to 10 days |
| Product or category copy | $120 to $350 per page | 250 to 700 words | 3 to 7 days |
Bulk and retainer arrangements bring the per page cost down. Two rounds of revisions are included in every price.
Why not just generate the content with AI?
Generated text is fast and cheap and it reads like everything else on the results page. It has no specifics from your business, no opinion, and no first hand knowledge, which are precisely the things that make a page worth ranking.
| Comparison point | Written by our team | Straight AI generation |
|---|---|---|
| Specifics | Your prices, process, service areas and real examples | Generic industry description with your name inserted |
| Opinion | A clear position on what works and what does not | Balanced to the point of saying nothing |
| Accuracy | Checked against sources and against your business | Confident about things that are not true |
| Differentiation | Reads unlike your competitors because it is about you | Reads like the other nine results |
| Conversion | Objections handled, proof placed, clear next step | Informational tone with a generic call to action |
| Risk | None | Thin content patterns and factual errors published under your name |
We use AI in the research stage, for gathering questions and checking coverage. What reaches you is written and edited by people.
What do you need from me to write well?
Thirty minutes on a call, and access to someone who knows the work. The difference between a generic page and a good one is almost always the specific detail only your team has.
The most useful thing a client gives us is honesty about what goes wrong. The objection you hear on every sales call, the thing customers always misunderstand, the reason people choose the cheaper option. Those details are what turn a page from a description into an argument.
- Onboarding call per topic
- 30 min
- Revisions included
- 2 rounds
- Pricing, not per word
- Per page
- Full rights on delivery
- Yours
Copywriting questions we get asked
Send us one page you are unhappy with and we will rewrite it as a sample. No charge, no obligation to continue.
Ask us directlyHow long should a page be?
Long enough to fully answer the intent and no longer. That is usually 900 to 1,800 words for a service page and 2,000 plus for a competitive guide, but the number comes from what already ranks rather than from a rule. Padding a page to hit a word count reliably makes it worse.
Do you use AI to write the content?
Not for the writing. We use it in research, for gathering questions and checking topic coverage, which is a genuinely good use of it. The draft is written by a person and edited by another, because generated copy has no specifics and reads like everything else on the results page.
Will the copy sound like our business?
It should, and that is what the onboarding call is for. We ask how you talk to customers, what you refuse to say, and what your team actually sounds like. Two revision rounds are included specifically so tone can be corrected if the first draft misses.
Can you write for a technical or regulated industry?
Yes, with a subject matter expert on your side to review. We handle the research and the structure, you check the claims. For regulated fields, health and financial services especially, that review step is not optional and we build it into the timeline.
Do you write location pages for lots of cities?
Yes, but properly rather than as templates. A hundred pages with the city name swapped is thin content and search engines treat it that way. Real location pages need genuine local detail, which limits how many are worth building. We will tell you what that number is.
Who owns the copy?
You do, in full, on delivery. There is no licence and no restriction. You can edit it, republish it, or hand it to another agency.
How do you measure whether the copy worked?
Rankings and organic traffic to that URL for the ranking side, and enquiries or conversion rate for the selling side. Both get baselined before the rewrite so the comparison is real. A page that ranks better and converts worse is a failure and we treat it as one.
Services that work well alongside this one
- Content MarketingThe ongoing publishing programme rather than one off pages.
- On Page SEOStructure, titles and internal links on the pages we write.
- Keyword ResearchThe map that decides which pages get written.
- Search Engine OptimizationThe full programme the writing supports.
- Optimized Landing PagesCopy written for paid traffic and a single action.
- Web Design ServicesThe design the copy sits inside.
Send us the page you like least and we will rewrite it
Pick one page that should be performing and is not. We will research what ranks for the term, rewrite it properly, and send it back so you can compare. No charge, and no obligation to do anything with it.