Social Media Account Management Services in Canada, Without the Guesswork
We take the accounts off your plate entirely: a calendar approved a month ahead, content produced and published on schedule, comments and messages answered the same day, and one report that says what it produced.
- Calendar approved 30 days ahead
- Same day replies in business hours
- You own every account
What does social media account management include?
Planning what gets posted, producing it, publishing it on schedule, replying to everyone who engages, monitoring what people say about you, and reporting on what it produced. In practice it is the whole job apart from the ads.
Most businesses do not stop posting because they decide social does not work. They stop because it is the thing that gets dropped when a busy week arrives, and then again the next week, and after a month the account looks abandoned to anyone who checks it.
The fix is a system rather than more discipline. Content planned and approved a month ahead means publishing never depends on somebody being free that afternoon. Replies handled by a named person means messages do not sit for three days. A monthly report means you can see whether it is working instead of guessing.
We run the accounts as if they were ours, but with your voice and your approval. Nothing publishes that you have not seen, and anything reactive or sensitive gets checked before it goes out.
- A month of content planned and approved before it publishes
- Publishing at the times your audience is actually active
- Comments, messages and reviews answered the same day
- Monthly report and call on what the activity produced
What does the monthly service actually cover?
Calendar planning, content production, scheduling, community management, reputation monitoring, competitor watching, and reporting. Volume varies by plan, scope does not.
Everything runs inside accounts you own, so nothing is trapped with us if the relationship ends.
Planning and content
- Monthly content calendar built around your promotions and season
- Graphics designed in your brand for every required format
- Short form video edited from your footage or ours
- Captions written in your voice, not a template
- Hashtag and keyword approach per platform
- Content approved in one pass, a month ahead
Publishing and community
- Scheduling at the times your audience is active
- Stories and reactive content where the channel needs it
- Comments and direct messages answered in business hours
- Review responses across Google and Facebook
- Escalation path agreed for complaints and sensitive topics
- Spam and bot comment cleanup
Watching and reporting
- Brand mention monitoring across platforms
- Competitor content tracked so you know what is working elsewhere
- Monthly report on reach, engagement, clicks and enquiries
- Format level analysis of what performed and what did not
- A standing monthly call to review and adjust
- Asset library handed over quarterly
How does the monthly cycle work?
Plan in the last week of the month, approve in one pass, publish and engage through the month, then review. That rhythm means you spend about an hour a month on social instead of an hour a day.
- Last week of month
Plan
We build next month around what is happening in your business, what worked last month, and what is coming up seasonally. You tell us what is going on, we turn it into a calendar.
- One pass
Approve
Everything for the month in one place, reviewed in a single sitting. Comments go directly on the posts rather than through email threads, and revisions happen before anything is scheduled.
- Through the month
Publish and engage
Scheduled posting, plus stories and reactive content where relevant. Comments and messages answered same day in business hours by someone who knows your business.
- First week of next month
Review
Report and call. What performed, what did not, what we are changing, and what we need from you for the coming month.
How much does account management cost?
From around 800 dollars a month for two channels with a modest output, up to 3,000 and beyond where video, daily engagement and multi channel coverage are involved. Ad spend and shoot days are separate.
| Plan | Monthly | What you get | Suited to |
|---|---|---|---|
| Presence | $800 to $1,200 | 2 channels, 8 to 12 posts, replies in business hours | Keeping accounts credible and current |
| Growth | $1,200 to $2,200 | 2 to 3 channels, 16 to 20 posts, 4 short videos, active engagement | Using social as a real enquiry channel |
| Full service | $2,200 to $3,500 | Multi channel, weekly video, stories, daily engagement | Brands where social drives meaningful revenue |
| Add on: shoot day | $900 to $1,800 per day | Photography and video, enough for a month of content | Any plan that needs original footage |
Ad spend goes directly to the platform from your own account. We never bill it through us or add a markup.
Why not hire someone in house or use a freelancer?
An in house hire is better once volume justifies a full salary. Below that, a team gives you design, video, copy and strategy for less than one junior wage, and does not disappear when one person is on holiday.
| Comparison point | Wide Ripples Digital | Junior in house hire |
|---|---|---|
| Cost | $800 to $3,500 a month | $45,000 to $60,000 a year plus overhead |
| Skills | Design, video, copy and strategy across a team | Whatever that one person is good at |
| Continuity | Covered when someone is away | Nothing publishes during holidays or sick leave |
| Ramp up | Producing inside two weeks | Two to three months to become effective |
| Business knowledge | Learned, and it takes us time | Better, since they sit in the business |
| When it flips | Below roughly daily output across channels | Once volume justifies a full time role |
Several of our clients eventually hire in house and we move to a strategy and production role. That is a good outcome, not a lost account.
What do you need from me each month?
About an hour: a short update on what is happening in the business, a batch of raw footage or photos, and one approval pass on the calendar. Everything else is ours.
The raw footage matters more than anything else you give us. A few minutes of real work, real product or real people beats any amount of stock imagery, and it is the main thing that stops an account looking like every other business in your category.
- Of your time per month
- 1 hour
- Calendar approved ahead
- 30 days
- Replies in business hours
- Same day
- Accounts and asset library
- Yours
Account management questions
The review looks at your accounts and two competitors, and tells you honestly whether the channel is worth investing in.
Ask us directlyDo I approve every post?
You approve the month in one pass, which takes most clients about twenty minutes. Reactive or sensitive content is checked individually before it goes out. Nothing publishes that you have not seen.
What if I have no photos or video?
We start with design led content and a shoot day if the budget allows, then teach your team to capture usable footage on a phone. Most businesses have far more raw material than they think, it is just sitting in a camera roll rather than being used.
How quickly do you reply to comments and messages?
Same day within business hours. Enquiries that need your input are flagged to you immediately rather than sitting until we can answer them. Outside business hours the automated first response covers the gap.
Can you manage LinkedIn personal profiles as well as company pages?
Yes, and for most B2B it is the more valuable of the two. Personal profiles reach further than company pages by a wide margin. We draft, you approve, and it posts from your profile so it stays authentically yours.
What happens to the content if we stop working together?
You keep all of it. The asset library is handed over quarterly rather than at the end, so at any point you already have everything produced to date in editable form.
Do you handle paid ads too?
Yes, as a separate line rather than bundled in, because they are genuinely different work. Where both run together the organic content informs which creative gets budget, which is a large part of why paid social performs better alongside a managed account.
Is there a minimum term?
Ninety days at the start, because social needs that long for consistency to show a result. After that it is month to month.
Services that work well alongside this one
- Social Media MarketingThe full strategy, content and paid programme.
- Social Media Post DesignDesign only, for teams handling their own posting.
- Post OptimizationImproving reach and engagement on what you already publish.
- Video ProductionShort form video shot and edited for social feeds.
- Google & Meta AdsPutting budget behind the content that performs.
- Influencer OutreachReaching audiences you have not built yet.
Get an honest read on whether your social accounts are worth the effort
We will review your channels against two competitors and tell you which platform deserves the investment, what content would work, and what it would take to run it properly. If the answer is that your budget belongs somewhere else, we will say that.