Client Work From a Canadian Agency, With the Numbers Where We Have Them
Every project below is an account we are able to name. Where a campaign has run long enough to attribute results properly, the figures are stated. Where it has not, the page says what we built and nothing more.
- Named clients only
- Figures only where measured
- Work owned by the client
What has Wide Ripples built and run?
Accounting firms on long running SEO programmes, an ecommerce brand on a website and paid media, and websites for a 3D rendering studio and an interior design practice. Search, web and paid campaigns across Canada.
The list below is deliberately short. It covers the accounts whose owners are happy to be named, rather than every project the studio has shipped. Plenty of good work sits under agreements that do not allow it to be published, and a logo wall of clients we cannot discuss would tell you nothing useful.
Read the Result column carefully. Two of these have run long enough to produce attributable figures. The other three have not, and rather than fill the gap with a percentage nobody could trace, the column says exactly where each one stands.
| Client | Industry | What we delivered | Result |
|---|---|---|---|
| Bestax Chartered Accountants | Accounting | SEO and content strategy | Conversions up 63%, revenue up 159%, 2,780 leads over two years |
| Bestax Accountants | Accounting | SEO and local search | Conversions up 30%, revenue up 50%, 210 leads in one year |
| Jungle Ring LLC | Ecommerce | Ecommerce website, Google Ads and Meta Ads | Campaign running, figures reported at 90 days |
| Pyctom Labs | 3D rendering and visualisation | Website design and development | Site live |
| La Firma Casa | Interior design | Website design and development | Site live |
Results vary with budget, industry and starting position. Figures are published once there is enough data to attribute them properly.
What did each project actually involve?
Different constraints in each case. Two accounting firms competing on the same search terms, an ecommerce brand needing a store and the traffic to fill it, and two studios whose work is visual and whose sites had to carry that without slowing to a crawl.
Bestax Chartered Accountants
Accounting is a category where every competitor describes the same service in the same words, so ranking is decided by which firm covers the specific questions buyers actually search. The programme went into service and situation pages rather than a general blog: the terms people use when they are choosing an accountant, not reading about one. Compounding over two years produced conversions up 63%, revenue up 159% and 2,780 leads.
Bestax Accountants
Same category, smaller footprint, and a buyer far more likely to search with a city attached. That shifted the weighting hard toward local: Google Business Profile completeness, citation consistency across the directories that still matter in Canada, review volume, and location pages built to be genuinely about the place rather than a template with the city swapped in. 210 leads in the first year, conversions up 30%.
Jungle Ring LLC
An ecommerce build paired with Google Ads and Meta Ads, planned as one piece of work. That matters more than it sounds: stores retrofitted for paid traffic usually have product pages written for browsing rather than for the specific ad that sent someone there, and tracking bolted on afterwards that cannot tell which campaign produced which order. Structure, product pages, conversion tracking and campaign build all went live together. Reporting starts at ninety days.
Pyctom Labs
A 3D rendering and visualisation studio, where the portfolio is the pitch and the imagery is heavy by nature. The build problem is the tension between showing work at the quality it deserves and keeping a page fast enough that nobody leaves before it renders. Image formats, sizing and loading order carried most of that weight, with a structure that lets the work lead instead of a gallery the visitor has to fight.
La Firma Casa
An interior design practice with the same problem in a different form. Photography led sites are the easiest kind to make slow, and design practices are often shown sites that look beautiful in a browser on a fast connection and fall apart on a phone. Built around image performance first, with a clear route from browsing the work to making an enquiry, and handed over on hosting the client controls.
How does a project actually run from here?
A free audit before anything is quoted, a plan scoped to what it found, then the build or campaign, then measurement against a baseline recorded before we started. Nothing is signed until you have seen the diagnosis.
- Weeks 1 to 2
Audit and baseline
Your search visibility, site, campaigns, tracking and follow up, written up with the fixes ranked by what each is worth against what it costs. The current numbers are recorded now, because a result you cannot compare to a starting point is not a result.
- Week 3
Scope and plan
Priced from the audit rather than a package. Sometimes that is one service. Occasionally it is telling you the budget is better spent elsewhere, which costs us the work and saves you more.
- Weeks 4 onward
Build or launch
Design, development, content and campaign setup, in your own accounts from the first day. Tracking is verified before any budget moves, because most accounts we inherit are counting page views as conversions.
- Month 3 onward
Measure and expand
Results compared against the recorded baseline, then the work expands into whatever is producing and stops on whatever is not. This is the point where figures become publishable.
What is included in a project with us?
The work itself, the accounts it runs in, the assets it produces and the documentation to keep it going. Everything is created in your name from day one, so nothing has to be handed back or rebuilt if you leave.
The exact mix depends on whether the project is a build, a campaign or an ongoing programme, but nothing on this list is an upsell later.
On a website build
- Structure planned around what your buyers search for
- Design and development, mobile first
- Core Web Vitals work before launch, not after
- Redirect mapping so no existing URL starts returning a 404
- Analytics and conversion tracking verified on real submissions
- Training and documentation your next developer can follow
On a campaign
- Account structure built from scratch or rebuilt in your own account
- Conversion and call tracking wired in before spend starts
- Landing pages built for one action rather than a homepage
- Negative keyword and audience hygiene from week one
- Weekly optimisation with a monthly report and call
- Cost per qualified lead by channel and by campaign
On every engagement
- A named person doing the work, not an account manager relaying it
- A shared board showing what is queued, in progress and shipped
- A baseline recorded before anything changes
- Losses reported as plainly as wins
- Full ownership of accounts, assets and content
- Month to month after the first ninety days
What does a project like these cost and how long does it take?
A website build typically runs four to ten weeks. Campaigns go live in two to four. SEO programmes are measured in months rather than weeks. Cost follows scope, and the audit tells you which band you are in before you commit.
The ranges below reflect what agencies across Canada quote for comparable scope. Your number comes from the audit rather than from this table, and if the honest answer is a smaller project than you came in asking for, that is what you will be quoted.
| Project type | Typical timeline | Typical investment | When results are measurable |
|---|---|---|---|
| Brochure or service website | 4 to 6 weeks | $4,000 to $9,000 | 6 to 10 weeks after launch |
| Ecommerce build | 6 to 10 weeks | $8,000 to $20,000 | First full month of trading |
| Paid campaign launch | 2 to 4 weeks | $1,500 to $3,000 monthly plus media | 30 to 60 days |
| SEO programme | Ongoing | $1,500 to $7,500 monthly | 3 to 6 months |
| Audit only | 2 weeks | Free | Immediately, as a plan |
Media spend is paid to the platform in your own account, never through us and never marked up.
Why are some projects listed without numbers?
Because a figure quoted before a campaign has run long enough is a guess. We publish results once tracking is verified and there is enough data to attribute them, which is usually around ninety days.
Plenty of agency portfolios lead with percentages that nobody can trace back to an account, or with a wall of logos belonging to companies that bought one thing years ago. Ours states the client, the work and the measured outcome, and says nothing where there is nothing yet to say.
It also means this page will stay short for a while. Two of the five entries carry figures today. The others will carry them when they have earned them, and not before.
- Before figures are published
- 90 days
- Tracking checked before spend
- Verified
- Only clients who agree
- Named
- Every account and asset
- Yours
Which industries have we worked in?
Accounting, ecommerce, 3D rendering and interior design among the named work, plus trades, clinics, professional services and B2B across accounts we cannot publish. The method holds across all of them.
Industry experience matters less than most agencies claim. What actually transfers between clients is the diagnosis: knowing whether a business is failing on visibility, on the site, on the offer or on the follow up, and being able to tell which before spending anything. A firm that has run a hundred campaigns in your sector and never checks that tracking is honest will still get it wrong.
What industry does change is where the demand sits. A clinic lives or dies on the map pack. An ecommerce brand lives on product page quality and checkout friction. A B2B firm might get thirty searches a month where each one is worth thousands. We work that out during the audit rather than assuming it from the category.
- Professional services and clinics competing on local intent
- Trades and home services with service area coverage
- Ecommerce with large category and product structures
- Studios and practices whose portfolio is the sales pitch
- B2B where volume is low but each lead is worth a lot
- Multi location businesses needing a page per market
Questions about our work
If you want to speak to a client directly rather than read a case study, ask on the call and we will arrange it.
Ask us directlyCan I speak to one of your clients?
Usually yes. We ask them first, and we will match you with someone in a comparable situation rather than whichever client is happiest. A ten minute call with somebody who has been through it is worth more than any case study on this page.
Why is the portfolio so short?
It only lists accounts whose owners have agreed to be named. Plenty of work sits under agreements that do not allow it, and we would rather show five real projects than pad the page with logos we cannot discuss. If you want to see something specific, ask and we will show you what we are allowed to.
Are these results typical?
No, and nobody honest will tell you otherwise. Results depend on the budget, the category, how competitive the terms are and where the site starts from. The free audit tells you what is realistic for your situation before you commit anything.
Do you work in my industry?
Probably, and if we do not we will say so. The named work spans accounting, ecommerce, 3D rendering and interior design, and the approach is the same each time: find the constraint, fix it, measure honestly. What changes by industry is where the demand sits, and that comes out of the audit.
Who owns the work once it is finished?
You do, entirely. Every website, account, property, pixel and piece of content is created in your name from day one. If you leave, nothing has to be bought back or rebuilt, and we will do a handover call documenting what is where.
How soon would my project appear here?
Only with your permission, and only once there are results worth showing. We will ask before listing anything, and you can decline without it affecting the work in any way.
Can I see a site you built that is not listed?
On a call, yes, within whatever the agreement with that client allows. Some we can show and discuss but not publish, some we can show without naming, and a few we cannot show at all. We will tell you which applies rather than being vague about it.
What if a project does not work out?
It goes in the report with the reason. We record a baseline before starting precisely so this is measurable rather than arguable, and if a channel cannot deliver what you need at the budget available, you hear that before you spend rather than after the third invoice.
Where to go next
- Our ServicesEverything we do, and how to work out which you need first.
- Search Engine OptimizationThe practice behind the accounting results above.
- Web Design ServicesHow the sites in this portfolio get built.
- Google & Meta AdsThe paid side of the Jungle Ring engagement.
- About UsWho we are and who does the work.
- Contact UsBook a call and get the free audit.
Your project could be the next one listed here
Start with the free two week audit. It tells you where your marketing is leaking, what fixing it is worth, and whether we are the right people to do it. You keep the findings either way, and there is nothing to sign to get them.